The Dharmawangsa
The Dharmawangsa
For The Dharmawangsa’s annual Festival Merah Putih, Visualabs transformed the iconic Independence Day celebration into a multi-sensory experience — seamlessly blending cultural heritage, understated luxury, and brand storytelling.
For The Dharmawangsa’s annual Festival Merah Putih, Visualabs transformed the iconic Independence Day celebration into a multi-sensory experience — seamlessly blending cultural heritage, understated luxury, and brand storytelling.
Role: Luxury Marketing Solution
About project
The Festival Merah Putih
Through immersive planning and cross-brand activations, Visualabs choreographed a day where diplomacy met design, and where Indonesian identity was expressed not through excess — but through intent, harmony, and depth.
We curated a tapestry of collaborations — from BMW Indonesia’s test drive showcase, to fashion and heritage showcases with Lavani, Cita Tenun Indonesia, and Mustikaratu — all staged with deliberate elegance within The Dharmawangsa’s refined environment.
About project
The Festival Merah Putih
Through immersive planning and cross-brand activations, Visualabs choreographed a day where diplomacy met design, and where Indonesian identity was expressed not through excess — but through intent, harmony, and depth.
We curated a tapestry of collaborations — from BMW Indonesia’s test drive showcase, to fashion and heritage showcases with Lavani, Cita Tenun Indonesia, and Mustikaratu — all staged with deliberate elegance within The Dharmawangsa’s refined environment.
About project
The Festival Merah Putih
Through immersive planning and cross-brand activations, Visualabs choreographed a day where diplomacy met design, and where Indonesian identity was expressed not through excess — but through intent, harmony, and depth.
We curated a tapestry of collaborations — from BMW Indonesia’s test drive showcase, to fashion and heritage showcases with Lavani, Cita Tenun Indonesia, and Mustikaratu — all staged with deliberate elegance within The Dharmawangsa’s refined environment.
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links