SMEG
SMEG
At Plaza Indonesia, Visualabs brought SMEG’s heritage to life through an immersive brand showcase: “A Journey Through the Secrets of Italian Craftsmanship.”
At Plaza Indonesia, Visualabs brought SMEG’s heritage to life through an immersive brand showcase: “A Journey Through the Secrets of Italian Craftsmanship.”
Role: Bespoke Activation & Event Management
About project
SMEG Pop-Up
In collaboration with Petite Helper, Visualabs transformed the SMEG pop-up into a vibrant, editorial-grade experience inspired by an Italian Summer palette — lemon yellows, pistachio greens, sky blues, and hints of Dolce & Gabbana.
We crafted a multi-sensory experience rooted in Italian design, flavour, and performance — blending fashion, food, and storytelling into a moment that felt as curated as SMEG’s iconic appliances.
From the moodboard to the music, every detail was intentional: Live performances by Mamma Mia! cast members, DJ sets by Juan Munaldi and Ashley Alyssa, curated tastings by ALBA, and immersive brand booths — including a custom postcard print station with Canvas Collective and a fragrance zone by Kembang & Co.
The result? A showroom that didn’t feel like a store — but a stage.
About project
SMEG Pop-Up
In collaboration with Petite Helper, Visualabs transformed the SMEG pop-up into a vibrant, editorial-grade experience inspired by an Italian Summer palette — lemon yellows, pistachio greens, sky blues, and hints of Dolce & Gabbana.
We crafted a multi-sensory experience rooted in Italian design, flavour, and performance — blending fashion, food, and storytelling into a moment that felt as curated as SMEG’s iconic appliances.
From the moodboard to the music, every detail was intentional: Live performances by Mamma Mia! cast members, DJ sets by Juan Munaldi and Ashley Alyssa, curated tastings by ALBA, and immersive brand booths — including a custom postcard print station with Canvas Collective and a fragrance zone by Kembang & Co.
The result? A showroom that didn’t feel like a store — but a stage.
About project
SMEG Pop-Up
In collaboration with Petite Helper, Visualabs transformed the SMEG pop-up into a vibrant, editorial-grade experience inspired by an Italian Summer palette — lemon yellows, pistachio greens, sky blues, and hints of Dolce & Gabbana.
We crafted a multi-sensory experience rooted in Italian design, flavour, and performance — blending fashion, food, and storytelling into a moment that felt as curated as SMEG’s iconic appliances.
From the moodboard to the music, every detail was intentional: Live performances by Mamma Mia! cast members, DJ sets by Juan Munaldi and Ashley Alyssa, curated tastings by ALBA, and immersive brand booths — including a custom postcard print station with Canvas Collective and a fragrance zone by Kembang & Co.
The result? A showroom that didn’t feel like a store — but a stage.
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links