PORSCHE X SMEG
PORSCHE X SMEG
Visualabs shaped the strategic partnership and luxury marketing experience for Porsche x SMEG in Jakarta, curating a premium pop-up at ASHTA District 8 around a thoughtfully designed consumer journey. From spatial touchpoints to personalized brand interactions, every detail was considered to make the collaboration feel distinctive, immersive, and highly tailored. Through experiential curation and bespoke engagement, the partnership was transformed into a one-of-a-kind luxury experience where Porsche’s automotive heritage meets SMEG’s contemporary lifestyle design.
Visualabs shaped the strategic partnership and luxury marketing experience for Porsche x SMEG in Jakarta, curating a premium pop-up at ASHTA District 8 around a thoughtfully designed consumer journey. From spatial touchpoints to personalized brand interactions, every detail was considered to make the collaboration feel distinctive, immersive, and highly tailored. Through experiential curation and bespoke engagement, the partnership was transformed into a one-of-a-kind luxury experience where Porsche’s automotive heritage meets SMEG’s contemporary lifestyle design.
Role: Strategic Partnership & Luxury Marketing
About project
PORSCHE X SMEG
The collection spans two signature palettes. The 917 Salzburg edition brings the FAB28 refrigerator and BCC12 bean-to-cup coffee machine in 917 Salzburg Red, each individually numbered and limited to 1,970 units in tribute to the Porsche 917 KH — the car that delivered Porsche's first overall win at the 24 Hours of Le Mans in 1970. Alongside it, the Carrara White and Shade Green palette extends across the FAB28 refrigerator, TSF01 toaster, KLF03 kettle, and BLF03 blender, finished with matte black accents and Porsche's signature body lines.
About project
PORSCHE X SMEG
The collection spans two signature palettes. The 917 Salzburg edition brings the FAB28 refrigerator and BCC12 bean-to-cup coffee machine in 917 Salzburg Red, each individually numbered and limited to 1,970 units in tribute to the Porsche 917 KH — the car that delivered Porsche's first overall win at the 24 Hours of Le Mans in 1970. Alongside it, the Carrara White and Shade Green palette extends across the FAB28 refrigerator, TSF01 toaster, KLF03 kettle, and BLF03 blender, finished with matte black accents and Porsche's signature body lines.
About project
PORSCHE X SMEG
The collection spans two signature palettes. The 917 Salzburg edition brings the FAB28 refrigerator and BCC12 bean-to-cup coffee machine in 917 Salzburg Red, each individually numbered and limited to 1,970 units in tribute to the Porsche 917 KH — the car that delivered Porsche's first overall win at the 24 Hours of Le Mans in 1970. Alongside it, the Carrara White and Shade Green palette extends across the FAB28 refrigerator, TSF01 toaster, KLF03 kettle, and BLF03 blender, finished with matte black accents and Porsche's signature body lines.
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links