HYAS
HYAS
Led by Ein Halid, Visualabs spearheaded Strategic Partnership and Business Development for HYAS, connecting the platform with leading beauty brands, industry pioneers, media, creatives, and cultural voices.
Led by Ein Halid, Visualabs spearheaded Strategic Partnership and Business Development for HYAS, connecting the platform with leading beauty brands, industry pioneers, media, creatives, and cultural voices.
Role: Strategic Partnership
About project
HYAS: Makeup Through the Ages
One of HYAS’ most significant achievements was bringing Mustika Ratu and Sariayu Martha Tilaar together within one independent platform. After decades of being two of Indonesia’s most prominent beauty houses—often perceived as industry rivals—their presence represented an important moment of unity: putting legacy aside to support a shared ambition for the future of Indonesian beauty.
Through Ein Halid’s strategic relationship-building and stakeholder management, HYAS created a space where industry leaders could come together around a bigger question: How can Indonesia move from being one of the world’s largest beauty markets to defining its own I-Beauty identity?
The movement was strengthened by the support and participation of respected figures across generations of Indonesia’s beauty industry, including Ibu Martha Tilaar, Bubah Alfian, Qiqi Franky, Ryan Ogilvy, Hengky Tandayu, Alfons, and many others. HYAS also achieved significant organic visibility. A pivotal moment came with a two-page feature in Kompas and cover presence, complemented by organic coverage from major publications, strong cross-generational footfall, and engagement from industry professionals and the wider public.
About project
HYAS: Makeup Through the Ages
One of HYAS’ most significant achievements was bringing Mustika Ratu and Sariayu Martha Tilaar together within one independent platform. After decades of being two of Indonesia’s most prominent beauty houses—often perceived as industry rivals—their presence represented an important moment of unity: putting legacy aside to support a shared ambition for the future of Indonesian beauty.
Through Ein Halid’s strategic relationship-building and stakeholder management, HYAS created a space where industry leaders could come together around a bigger question: How can Indonesia move from being one of the world’s largest beauty markets to defining its own I-Beauty identity?
The movement was strengthened by the support and participation of respected figures across generations of Indonesia’s beauty industry, including Ibu Martha Tilaar, Bubah Alfian, Qiqi Franky, Ryan Ogilvy, Hengky Tandayu, Alfons, and many others. HYAS also achieved significant organic visibility. A pivotal moment came with a two-page feature in Kompas and cover presence, complemented by organic coverage from major publications, strong cross-generational footfall, and engagement from industry professionals and the wider public.
About project
HYAS: Makeup Through the Ages
One of HYAS’ most significant achievements was bringing Mustika Ratu and Sariayu Martha Tilaar together within one independent platform. After decades of being two of Indonesia’s most prominent beauty houses—often perceived as industry rivals—their presence represented an important moment of unity: putting legacy aside to support a shared ambition for the future of Indonesian beauty.
Through Ein Halid’s strategic relationship-building and stakeholder management, HYAS created a space where industry leaders could come together around a bigger question: How can Indonesia move from being one of the world’s largest beauty markets to defining its own I-Beauty identity?
The movement was strengthened by the support and participation of respected figures across generations of Indonesia’s beauty industry, including Ibu Martha Tilaar, Bubah Alfian, Qiqi Franky, Ryan Ogilvy, Hengky Tandayu, Alfons, and many others. HYAS also achieved significant organic visibility. A pivotal moment came with a two-page feature in Kompas and cover presence, complemented by organic coverage from major publications, strong cross-generational footfall, and engagement from industry professionals and the wider public.
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links
Ruang Bersua, Plaza Pondok Indah 2 Blok BA
Jl. Metro Duta Niaga.4, Sektor 2-Kav 1, Kec. Kebayoran Lama
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta
Quick Links